Fire Drill [Social Business Team Building]
[Updated] The (social business) fire drill is sparked by an external or internal event that suddenly creates a sense of urgency and elevates management’s interest in social business/social media. They...
View ArticleCatch Social Media Leaders [Social Business Team Building]
[UPDATED] Catch Social Media Leaders applies to organizations with very conservative cultures—banks, insurers, healthcare, governments, B2B firms, and professional services to name a few—that have sat...
View ArticleAnonymity, Marketing and Predicting the Future [Noodle X]
Anonymity, Marketing and Predicting the Future shows that, although each culture has its own concepts of “anonymity” and “marketing,” anonymity will prove to have been a temporary phenomenon in most...
View ArticleHerd the Cats [Social Business Team Building]
[UPDATED] Herd the Cats is usually initiated by the CMO/CDO (Chief Digital Officer) or other enterprise practice or brand executive who discovers that various business units or brands in the...
View ArticleTransform the Enterprise [Social Business Team Building]
Transform the Enterprise is almost always initiated by the CEO’s office, the CDO, the board of directors or other strategic body. Its defining characteristic is enterprise transformation, using social...
View ArticleSocial Business Strategy Use Cases
[UPDATED] Social business strategy use cases represent scenarios in which most organizations find themselves, and they reflect some of the choices of which CDOs, CMOs and CEOs may use as they plan to...
View ArticleChief Digital Officers and Transformation
Chief digital officers and transformation will go hand in hand as the position and its competencies take shape over the next few years. Historically, commercial, government and nonprofit enterprises,...
View ArticleMobile Transformation Roadmap [CDO Guide to Mobile Part3]
The Mobile Competency Center’s mobile transformation roadmap assumes “average” stakeholder (“user”) mobile adoption and enterprise competency, but its premise is that all organizations can use mobile...
View ArticleThe Social Business Enabler of Digital Transformation [CDO Guide to Social...
The Social Business Enabler of Digital Transformation reveals how social technologies have changed the economics of interacting and collaborating, and it presents four ways that Chief Digital Officers...
View ArticleHow to Tap the Social Business Double Value Proposition [CDO Guide to Social...
How to Tap the Social Business Double Value Proposition outlines an efficient and rigorous process for using social business for digital transformation in two ways: social business itself can drive...
View ArticleBig Data Practical Primer: Junk Charts’ Kaiser Fung
Click to enlarge Big Data Practical Primer is my notes from Kaiser Fung’s presentation at Big Frontier in which he highlighted his new book, Numbers Rule Your World. Big data is a simple word, but its...
View ArticleUsing Social Media and Social Business Together to Evolve Experience
Using Social Media and Social Business Together to Evolve Experience reveals differences between “the two socials,” and its startling conclusion is that most businesses will benefit from keeping them...
View ArticleWhy Probability Is the Key to Profit in the Digital Social Big-Data Age
10 Detailed Case Studies + Big Data & Analytics’ New Digital Divide + How to Think Like a Data Scientist Book Review: Numbers Rule Your World/Kaiser Fung [UPDATED] Step inside a data scientist’s...
View ArticleCIO Guide to CDOs and Digital Transformation: How to Adapt and Thrive
CIO Guide to CDOs and Digital Transformation summarizes a presentation I gave to TechLeaders Association, a Chicago-based CIO group. It will brief you on how digitally empowered B2C and B2B customers...
View ArticleChief Digital Officer Needs Analysis
Chief Digital Officer Needs Analysis is an executive summary of how CSRA helps organizations assess their need for “going digital” and hiring digital executives. These engagements serve as...
View ArticleSurprising Benefit of Extreme Weather
This winter carries a surprising benefit of extreme weather. It has been a bit colder than usual in much of the U.S.A. due to the “Polar Vortex,” and I have observed that many professional groups in...
View ArticleThe CMO Guide to Big Data and Analytics
The CMO Guide to Big Data and Analytics shows how CMOs can use exploding digital social and transaction data from websites, enterprise systems, smartphones, tablets, cars, appliances, devices and the...
View ArticleShort Guide to Blog Infrastructure
This short guide to blog infrastructure outlines some of the basics for how to choose a platform and make best use of basic blog features, so your blog will encourage interactions with your...
View ArticleShort Guide to Forum Outreach
The short guide to forum outreach reveals how experiential social media teams can tap forums’ unique opportunity to engage users, using a three-stage model. Forums are vital to relationship building...
View ArticlePricing Guide for the Knowledge Economy with Behavioral Economics
How Free Things Are Disrupting Businesses + Radical Innovation + Guide to Free Business Models Book Review: Free/Chris Anderson Free is an indispensable introduction to the disruption of “a product for...
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